2023
Research commissioned by Athena, conducted by Empathy Research
600 Irish men and women aged over 40 were surveyed, to understand the occurrence of fragility fractures and awareness of appropriate nutritional supplementation for optimal bone health.1
76%
of men and women over the age of 40 don't consume the recommended amount of calcium in their diet2
1 in 2 women
& 1 in 5 men
over the age of 50 are at risk from osteoporosis2
85%
of adults don't know how much Calcium or Vitamin D they should take daily for good bone health2
62%
of adults over 40 surveyed buy calcium and/or vitamin supplements, but 45% of those surveyed dose incorrectly, which may result in incorrect dosing2
The recommended allowances, as defined by the Institute of Medicine, are outlined in the table below:
Table 1. Calcium and Vitamin D dietary reference intakes by life stage3
| Life-stage group | CALCIUM | VITAMIN D | ||
|---|---|---|---|---|
| RDA (mg/d) | UL (mg/d) | RDA (IU/d) | UL (IU/d) | |
| 31–50 yr (f) | 1,000 | 2,500 | 600 | 4,000 |
| 51–70 yr (f) | 1,200 | 2,000 | 600 | 4,000 |
| 51–70 yr (m) | 1,000 | 2,000 | 600 | 4,000 |
| 71+ yr (m & f) | 1,200 | 2,000 | 800 | 4,000 |